Communication Strategy

The COVID-19 pandemic has brought challenges for massage therapists and reflexologists.  Some challenges include reduced revenue and protocol changes for customers. Although these are challenges that may happen throughout the life cycle of a business, it is important to identify your target customer for sustainability and growth.


There are multiple ways to reach and identify customers. The best way to determine your customer is to focus on psychographics (behaviors, attitudes and demographics).  A typical massage may cost between $60 - $75 per hour.  Everyone may not be able to afford the monthly expense. How can you identify the right customer?


Safety has also been an issue for customers. This is another area that should be considered to ensure customers understand the protocols. 


The first step is to develop a customer persona and then a communication strategy. If you are trying to focus on everyone, then you will not be able to reach anyone. 


A communication strategy is the best way to reach your ideal customer. It includes the channels to reach them.  In this course, I will explain the best communication channels to reach your customer and how to create communication messages that will engage and attract customers. 


The course is approved for one continuing education hour with the Tennessee Massage Therapy Board.   To schedule a virtual session, click here.

#TN011422-27 - Approval